Every company wants to be more productive and maximize profit, and to do so, many of them use large-scale productivity suites and apps. But what if I told you the key to productivity was not using a tech giant, but rather, receiving personalized support from a smaller company that can provide you dedicated resources? But Julia, you say, I love how Dropbox/Evernote/Asana/etc. has increased my team’s productivity! Automation! Isn’t involving extra humans an unnecessary step? Respectfully, no.
As knowledge workers in today’s digital world, we’re constantly bombarded with unstructured information of all types in all formats–emails, news feeds, blogs, research papers, whitepapers, performance reports, market analyses, etc. And information comes at us from all angles, 24/7—from internal organizations, external sources (friendly or otherwise), public websites, and private networks. With the endless barrage, it’s no wonder the term “information overload” has become normalized business parlance in the 21st century.
In an ideal state, too much information would be considered a good thing. Analysts would have abundant data and unparalleled expertise at their fingertips to sift, sort, ingest, massage, and process, thereby creating unique business intelligence and true value for their organizations that improve productivity. But reality tells a different story. The intangible result of information overload is overwhelming chaos in our brains, on our laptops and servers, and by extension, in our larger organizational systems. The basic business result, of course, is lost worker productivity. However, even more debilitating is the lost actionable business insight that’s never created due to the inability to harvest and leverage knowledge quickly.