Obtaining a security clearance can feel like the long march to Mordor: just when you think you have arrived, an angry little monster shows up to set you on a detour that eventually involves crossing paths with a venomous spider. And you lose a finger.
Managing information often results in cumbersome data sets that are not friendly to readers or the poor saps curating them. Whether working through thousands of pages of coded results from polling data or attempting to glean relevant information from lengthy, turgid reports, sometimes we let ourselves get bogged down in mass rather than focusing on that which is salient.
Enter your new best friend: graphics. Recent research found that the human brain processes images at a rate 60,000 times faster than text. The eye is drawn to visuals. Our brains crave information that is easier to access. This isn’t because we are dumb. It’s because reading comprehension is, quite simply, a more complicated task for our minds. A graphic—whether in the form of a map, chart, or infographic—is a powerful tool to convey complex data in a more memorable, marketable, and satisfying way.