What if I told you that the majority of visitors to your site aren't actually reading your content but are just skimming it? The fact is most people simply don't bother reading everything on your page. There are many reasons for this, but they all stem from a simple notion: the ways people read online versus with print are completely different. To have customers or readers spend more time on your webpage and get the most out of your content, you need to understand how to write for the web, but you can only get there if you understand how to read on the web.