Riz Zandi

Riz Zandi
Riz is a tech-savvy marketing professional who has more than 6 years of marketing, branding, and customer relationship management experience, focused around creating and delivering custom marketing solutions. He has supported fortune 500 companies like Apple, Samsung, and Microsoft in their marketing efforts. Riz has a BS in Marketing from George Mason University.
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Recent Posts

Reading or Skimming: Writing for How People Read Online

Posted by Riz Zandi on August 9, 2017

What if I told you that the majority of visitors to your site aren't actually reading your content but are just skimming it? The fact is most people simply don't bother reading everything on your page. There are many reasons for this, but they all stem from a simple notion: the ways people read online versus with print are completely different. To have customers or readers spend more time on your webpage and get the most out of your content, you need to understand how to write for the web, but you can only get there if you understand how to read on the web.

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Tags: Community, Context

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